Legal
Privacy policy
This policy explains how E & S (WA) Pty Ltd, trading as ProCraft Flooring, handles personal information collected through this website. Last updated 12 September 2026.
Who we are
ProCraft Flooring is operated by E & S (WA) Pty Ltd, ABN 78 680 153 066, based in Perth, Western Australia. You can contact us at sales@procraftflooring.com.au.
What we collect
When you submit the quote form we collect the information you enter: your name, phone number, suburb or postcode, the approximate floor area if you provide it, the service you are interested in, your preferred colour, and any project notes you add.
We also record your IP address when you submit the form. We use it only to limit how many submissions can be sent from one place in a short period, which is how we keep the form usable without a CAPTCHA. It is not used to identify you or to build a profile.
This website uses Google Ads conversion tracking. Google sets a cookie in your browser when you arrive, whether or not you came from one of our advertisements. If you did come from one, it lets us see that the advertisement led to an enquiry, and it may be used to show you our ads on other websites. What it tells us is how many enquiries an advertisement produced — not who you are. Google processes this information outside Australia, including in the United States.
You can stop it by turning off ad personalisation in your Google account settings, or by blocking third-party cookies in your browser. Nothing on this site stops working if you do, and it does not affect your enquiry reaching us.
We also count visits and page views through our website host, so we can see which pages are useful. This is measured in aggregate — it sets no cookie, stores nothing in your browser, and is not used to identify or follow individual visitors.
We do not use any other advertising or analytics cookies, and we do not sell or share your enquiry details with advertisers.
Why we collect it
To respond to your enquiry, prepare a quote, arrange a measure or installation, and keep a record of what was discussed so that a later conversation makes sense. We do not sell personal information, and we do not use it for marketing unless you ask us to.
Where it is stored
Enquiries are stored in a database hosted in Sydney, Australia. Access is restricted to ProCraft Flooring staff.
Who we disclose it to
We use third-party services to run this website and to let us know an enquiry has arrived:
- Our email provider sends us a notification containing your enquiry so we can respond quickly. This provider processes the email outside Australia, in the United States. By submitting the form you consent to your enquiry being disclosed overseas for this purpose.
- Our website host serves this site, processes the form submission, and counts visits and page views in aggregate.
- Google, which tells us whether an advertisement led to an enquiry. Google is told that an enquiry happened; it is not sent your name, phone number, suburb or project notes.
- WhatsApp, if you choose to continue the conversation there. WhatsApp is operated by Meta and its own privacy policy applies to anything you send through it. Using WhatsApp is optional — you can use the enquiry form on this site or email us instead.
We do not disclose your information to anyone else unless you ask us to, or we are required to by law.
How long we keep it
Enquiries that do not lead to work are kept for 24 months and then deleted. Where an enquiry becomes a job, records are kept for 7 years to meet tax and business record-keeping obligations. You can ask us to delete your enquiry sooner.
Accessing or correcting your information
You can ask us what we hold about you, ask us to correct it, or ask us to delete it. Email sales@procraftflooring.com.au and we will respond within a reasonable period. We may need to verify who you are first.
Complaints
If you think we have mishandled your personal information, contact us first at sales@procraftflooring.com.au so we can try to put it right. If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au.
Changes to this policy
If we change how we handle personal information we will update this page and the date at the top.